REAL ESTATE SEARCH ENGINE OPTIMIZATION
S.E.O. is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. A Comprehensive SEO program can be customized to achieve prime organic website rankings for desired, highly targeted keywords.
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Home Page Retool
The homepage is the gateway page to rest of your website. It is the most visited page by visitors and search engines, so optimizing this page is most crucial. For a one-time flat fee, an SEO expert will optimize the page TITLE and META description, add 225-275 words of keyword-relevant HTML content, and embed links to applicable internal pages within your site. Search Engines will index your website better and boost your rankings.
Google Site Map
A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. Site maps can improve search engine optimization of a site by making sure that all the pages can be found. Google introduced Google Sitemaps so web developers can publish lists of links from across their sites. The sitemap files can then be used to indicate to a web crawler how such pages can be found. Google, MSN, Yahoo and Ask now jointly support the Sitemaps protocol.
Google Analytics
Google Analytics is a professional web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. It helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you. Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.
STRATEGIC SEO PLANS
Account Management Team:
- Senior Strategist, Account Manager, SEO Analyst
- Reviews marketing goals/objectives, historical data
- Completes competitive and industry research to inform optimization
Keyword Research & Selection
- Highly relevant to site content
- Set placement benchmarks
- Client input/approval process
Site Map Building
- Google submission
- Yahoo! submission
Sumission to Critical Directories
- Yahoo!, DMOZ, LookSmart, Working Agent, etc.
- Fee-based directories estimated per client based on need
Content Optimization
- Revise meta-data and copy to reach optimal keyword density
- Review site architecture and recommend improvements (broken links, link structure, alt text, etc.)
Linking Building & Exchanges
Ongoing Reporting and Analysis
- Monthly Keyword Placement, Link Popularity Report
- Executive Summary w/ Recommendations, Next Steps
