www.housesinculvercity.com is the main website for blog that displays current real estate news and information about various communities in Culver City and the surrounding areas. It is built on the Word Press platform and features custom content.
Also, visit Martin Feinberg’s main website at www.martinfeinberg.com
Trulia has come out with a list of the four Tech Trends to Watch in 2012. As expected the newest gadgets tend to stress a small thin size and portability. Gone are the days of sitting in your office and staring at a screen. Real estate professionals need to be out on the field and utilizing the new technology to get ahead. They will get the added benefit of person to person interaction with potential clients. Even though they will spend less time in their office, they can still upload content to their website and keep their “home base” fresh.
www.mvpcre.com is a commercial real estate website specializing in multi-family properties. The site is built on the Web Retoolkit
platform for Agent Ready Websites, which are turn-key template sites. MV Partners site was customized with a unique header, background, and content.
The website of Mark Salkin has been relaunched as an Agent Ready website with a custom template. The site features a wealth of content from Mark’s many years of real estate experience. The Mark Salkin blog is home to real estate news, local market info, and real estate law articles. There is also a plethora of neighborhood pages focusing on every section of the Westside of Los Angeles.
www.lahomegirl.com has been completely redesigned as a custom site and relaunched. The site features a home page slide show with images of Los Feliz, Silver Lake, Hollywood Hills, and Downtown LA, as well as neighborhood info and listings for those communities. The site also features a fully interactive MLS search through IDX broker which makes searching a breeze. There is also a blog and other unique content. The site was custom designed on the webretoolkit platform.
House and Clouds
I love this house stock photo shot with the blue sky and clouds. It’s suburban nirvana.
I recently had to create a floorplan for a property based on some crude measurements. Since I am most familiar with Photoshop, I ended up creating the floorplan from that application. However, after a few minutes I realized that wasn’t the best program for the job. Illustrator with some special plugins or brushes probably would have been better but not ideal. Then I realized that there were several cool floorplan tools available that didn’t require CAD training or an Architecture degree.
http://www.2dplan.com/ looked the best to me, but like most busy business people I wanted something that would produce great results quickly with a minimal learning curve. Does anyone have any recommendations?
See the results of my PS4 design below:
I have always been a believer in a multi-pronged approach to marketing, specifically online marketing. If you have a great website, but don’t do any internet marketing, email marketing, or social media you probably won’t have good results. The converse is also true, effective marketing that directs users to a website lacking content or smart design will also yield bad results. Those are basic truths for any business. They are also very elementary for anyone engaging in a sophisticated internet strategy in 2010.
Everyone has a website and a Facebook account today, so how do you carve out your niche? I came across an article in the Keller Williams Realty magazine Outfront that gave a little bit of insight on how a real estate agent can capitalize on the new social media. “Social Media Mavens – Share Lead Capture Strategies,” gives three examples of effective marketing strategies. I particularly like Digital Farming by Liz Landry because she “utilizes a niche website, a blog, and a Facebook page.” It is that combination of different mediums with different target audiences that will maximize exposure and yield the optimal results. Landry says that her blog is all real estate but Facebook is 80% community and 20% real estate which is example of how online etiquette and specific target audiences need to be approached. She also implements video which continues to grow in popularity as another avenue of viral marketing.
You can read the article here: Social Media Mavens – Share Lead Capture Strategies
Please send any strategies or ideas that have worked for your business.
Real Estate Marketing Definitions
(1) “Employee” includes an individual who has an independent contractual relationship with a real estate marketing organization and performs real estate marketing activity.
(2) “Real estate marketing activity” means procuring or offering to procure prospects to purchase, sell, lease or rent real estate by telemarketing, mail or otherwise.
(3) “Real estate marketing organization” means any person, including a partnership, association, corporation, limited liability company or other organization, other than a real estate marketing employee, that engages in real estate marketing activity and is licensed.
(4)(a) “Real estate marketing employee” means an individual who receives compensation from a real estate marketing organization for performing real estate marketing activity.
(b) “Real estate marketing employee” does not mean an individual licensed
Advertising laws are aimed at protecting consumers by requiring advertisers to be truthful about their products and to be able to substantiate their claims. All businesses must comply with advertising and marketing laws, and failure to do so could result in costly lawsuits and civil penalties. So before you start an advertising campaign, it’s important you understand some basic rules.
The Federal Trade Commission (FTC) is the main federal agency that enforces advertising laws and regulations. Under the Federal Trade Commission Act:
Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or telephone sales. State and local governments also regulate advertising, and enforcement is usually the responsibility of a state attorney general, a consumer protection agency or a local district attorney.
