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Category Archives: Marketing Principles
Use Instagram for Real Estate Marketing
May 15, 2012 – 9:32 am
Like many real estate professionals, I was not that familiar with Instagram when Facebook acquired it for $1 Billion. It was mostly used by a younger demographic that lives and dies by their mobile devices. However, it’s 2012 and everyone has a cell phone with a camera. Even older real estate agents have a Facebook [...]
Why Agents Don’t Market
November 11, 2011 – 3:41 pm
Generating a lead from your website is generally a long process that requires both patience and perseverance from the real estate agent. I am surprised by the amount of agents that believe an attractive and functional website will magically generate quality leads for them. Building an interesting and informative website is a starting point and [...]
Twitter for Realtors
July 30, 2011 – 3:39 pm
Twitter has been in the news quite a bit lately with the protests in Iran, politicians and celebrities, trying to get their message out, and news reporters seeking a new means of communication. Most business people including real estate professionals are wondering how they can take advantage of Twitter. I’ll have to admit it, I [...]
Email Marketing for Realtors
May 24, 2011 – 7:38 pm
Email Marketing is one of the most underutilized internet tools at a Realtor’s disposal. Today, just about everyone sends email for business and/or personal reasons, so they assume that they are utilize it effectively. However, sending email correspondence with a collegue or client is far different from an email marketing campaign. Also, sending a text [...]
Do agents really need a good website?
March 6, 2011 – 3:36 pm
According to the C.A.R. survey, the individual agent’s website is the most important site for internet buyers. This graph was shown during the October 2008 Annual Convention and quickly dismissed as not accurate or not important. Most of the panel’s discussion was focused on the meltdown in both the financial and real estate markets. Being [...]
Can someone guarantee that I get to the top of the search engine results?
January 28, 2011 – 9:33 am
Any real estate agent with an email address is inundated with solicitations from Search Engine Marketing companies promises to get them to the top of Google for a small fee. Many agents roll the dice and blindly hire these Search Engine “experts” to magically get their site to the top of the search engines. Yes, [...]
Website, Blog, and Social Media Strategy
August 24, 2010 – 2:52 pm
I have always been a believer in a multi-pronged approach to marketing, specifically online marketing. If you have a great website, but don’t do any internet marketing, email marketing, or social media you probably won’t have good results. The converse is also true, effective marketing that directs users to a website lacking content or smart [...]
Real Estate Marketing Law
August 4, 2010 – 6:18 pm
Real Estate Marketing Definitions (1) “Employee” includes an individual who has an independent contractual relationship with a real estate marketing organization and performs real estate marketing activity. (2) “Real estate marketing activity” means procuring or offering to procure prospects to purchase, sell, lease or rent real estate by telemarketing, mail or otherwise. (3) “Real estate [...]
Social Marketing Principles
July 16, 2010 – 3:29 pm
Social Marketing Principles Fundamental principles of social marketing: 1. Know Your Audience: Know exactly who your audience is and look at everything from that group’s point of view. Social marketing is a consumer-oriented and audience-focused approach to program planning. Marketers recognize that they are probably very different from the population they are seeking to recruit, [...]